How to run your restaurant more efficiently with technology [2023]

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Every hospitality entrepreneur realizes all too well that running a successful restaurant requires more than just good food and friendly service. Running a business efficiently is much needed, and technology can help. In this article, I discuss how you can run your restaurant more efficiently using technology.

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Online reservation systems: no endless phone calls

An online reservation system is an important part of your restaurant. It not only saves time and money, but also improves customer satisfaction.

Guests can quickly and easily reserve a table at a time that is most convenient for them. It avoids frustration and the risk of missing a table.

In addition, an online reservation system provides an better communication between the restaurant and customers. It allows for easy notification of any changes in opening hours, special menu items or other important information.

As a restaurant, it is important to offer a reservation system that suits the needs and wants of your customers. It is therefore important to look for a system that is user-friendly and can be well integrated into your website. Therefore, be sure to look at the flexibility and customizability of any possible online reservation system.

It is important to choose a system that best suits your restaurant and your customers. For example, RestoManager offers an online reservation system that can be customized to your needs. The system easily integrates with your website and provides a seamless booking experience for your customers. But other options are also available. Consider, for example, TheFork, Resengo or TableFever.

Digital menus: editable and better presented

Digital menus are the future of the hospitality industry. They offer numerous advantages for both the restaurant and customers. Digital menus allow menu items to be modified and updated quickly and easily, without the expense of printing new menus.

In addition, digital menus offer more interactive features, such as images, videos and descriptions of dishes. Customers can easily browse the menu and place their order via their smartphones.

Providing digital menus can make a big difference in customer satisfaction. After all, it is easier to view and order a visually appealing menu from a smartphone or tablet than from a paper menu. Moreover, digital menus can help reduce order turnaround time, as customers can place and change their order without additional interaction with staff.

There are several ways to offer digital menus. For example, through QR codes linked to an online menu or through a special app. Digital menus can also be integrated into the restaurant's website.

Gift cards: an additional source of income

Gift cards are a great way to keep existing customers coming back and attract new ones.

In addition, you can personalize your gift certificates with your own logo and design, making them unique to your restaurant. It is also possible to create special promotions, such as a free appetizer with the purchase of a €50 gift certificate.

Offering digital gift cards is not only convenient for your customers, but can also help your business manage sales and track additional revenue. You can easily generate reports and track how many gift cards were sold and how many were redeemed.

It is also important to note that offering gift certificates is a way to set your restaurant apart from the competition. Customers are often looking for unique and original gift ideas, and offering gift certificates can be a great way to promote your restaurant.

Newsletters: effective marketing for restaurants

Newsletters are a powerful tool for restaurants to stay in touch with their customers.

It is important to quality content make that is interesting not only for your customers, but also for your restaurant itself.

Here are some examples of great newsletters

  • Information about new menu items;
  • special events;
  • birthday offers;
  • cooking tips and other fun facts.

It is also important to optimize the newsletter for SEO purposes by using relevant keywords and adding links to your website and social media channels.

Another important aspect of newsletters is frequency. It is advisable to send your newsletter regularly, but not too often. A monthly newsletter for example, may be enough to keep your customers informed about what is happening in your restaurant.

Also, don't forget to give your newsletter a personal touch by addressing your customers by name and sending a birthday offer, for example. By regularly sharing quality content through your newsletter, you strengthen the bond with your customers and stay top-of-mind with your target audience.

Professional websites: your digital business card

A professional website is an essential part of any restaurant's marketing strategy.

Having a website with a professional design and good usability can contribute to the success of your restaurant.

A professional website can also help attract customers. By integrating the online reservation system into your website, customers can easily reserve a table without having to contact you by phone. In addition, RestoManager's digital menu feature allows you to place an interactive menu on your website, making it easier for customers to choose what to order.

Another important aspect of a professional website for a restaurant is the use of quality images. By posting pictures of your dishes on the website, customers can get a better idea of what to expect and are more encouraged to make a reservation or stop by. Quality images can also help improve your restaurant's image and highlight your restaurant's value proposition.

By using quality images and good usability, you can highlight your restaurant's value proposition and attract more customers.

Takeout/takeaway

The pandemic has caused many restaurants to expand their services to include takeout or takeaway options.

Put your menu online with quality photos, receive orders as well as online payments, all from one central system. This makes it easy to manage order processing and ensure food quality, even when the restaurant is closed for dine-in customers.

Another advantage of takeout/takeaway is that it allows restaurants to offer a new audience reach that may not live near the restaurant or be unable to come to the restaurant.

Through online orders and payments, restaurants can easily broaden their target market and generate more sales.

POS systems

One of the most important technologies a restaurant can use is a Point of Sale (POS) system.

This system allows you to take orders and send them directly to the kitchen or bar. In addition, the system provides insight into sales, inventory and finances.

By using a POS system, you can increase efficiency and reduce errors in ordering and billing. This not only increases the quality of service you provide, but also reduces stress on your employees.

Conclusion

So technology is clearly playing an increasingly important role in the hospitality industry.

With the right technologies, such as an online reservation system, digital menus, gift cards and newsletters, restaurants can differentiate themselves from the competition and better serve the needs of their customers.

RestoManager offers a wide range of solutions for hospitality businesses to streamline their operations and increase revenue. So be sure to contact us for more information!

FAQ

What technologies are interesting for a restaurant?

- Online reservation system
- Digital menus
- Online gift cards
- Newsletters
- Professional website
- Takeout/takeaway
- POS systems

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