Online gift cards: a growing trend
In recent years, demand for online gift cards has grown strongly. This trend has several drivers, including the convenience of purchase, the ability to give personalised gifts, and the flexibility to redeem them whenever you choose.
Moreover, offering online gift cards is an excellent way to generate additional revenue, encourage customer loyalty, and increase your brand awareness.
The importance of online gift cards for your hospitality business
Additional revenue
Online gift cards generate immediate income when customers purchase them. This revenue can help you improve your cash flow, especially during quieter periods.
It is also not unlikely that the value of the gift card will be insufficient to cover the entire meal. Customers will use the gift card to pay, but will probably need to top it up a little. So you have earned more!
There is also the possibility that the gift card goes unused or even expires. It is quite common for a gift card to end up in a drawer and be forgotten. Fortunately, as a restaurant owner you still hold the funds!
Of course, at RestoManager we do offer the option to reactivate a gift card. That way your customers remain satisfied and still come to dine with you!
Customer loyalty
By offering online gift cards, you give your customers an extra reason to return to your venue.
In this way, you can set a snowball effect in motion, which can only benefit your business. A gift card is the perfect way to discover a new venue. It is indirect word-of-mouth referral from an existing customer to a new one. It is also not unlikely that satisfied new customers will come back on their own. Or better yet, they purchase a gift card themselves to share their positive experience further!
Convenience for customers
Online gift cards are easy to purchase and send, making them a more attractive gift option for customers.
This convenience leads to more sales and greater satisfaction among your customers.
Grow your digital presence!
It is important for your restaurant or brasserie to have a strong digital business card. A professional website certainly contributes to this, but that is not where it ends. When you decide to offer gift cards, you give your customers the opportunity to spend more time on your website.
It is also an additional opportunity to promote them on social media.
The logic is simple: the more visitors your website has, the greater the chance that they will pay you a visit in person. Every opportunity to draw new clientele to your venue should certainly be seized!
I want to sell gift cards!
Convinced? Look no further! At RestoManager we offer a simple gift card module that automates the entire gift card process. From online payments to a structured overview of exactly what you have sold.
Frequently asked questions about gift cards
What do the gift cards look like exactly? At RestoManager we work with QR codes that are automatically sent by email. After entering the customer's details, our system does all the work for you!
How can I personalise my gift cards? Your venue's logo appears above the QR code. We also work with various templates for you to choose from. That way your gift cards perfectly match the feel of your restaurant.
What does the system itself look like? You can always request a free two-week demo. That way you can get to know the system โ we are happy to walk you through it before you make a decision!
Can this be used for multiple venues at the same time? RestoManager was founded from the perspective of a hospitality entrepreneur. It is therefore possible to manage several restaurants from one place.
What happens to unused vouchers? Absolutely nothing! The money is already in your account, and if the gift card expires you have complete freedom. You can choose to issue the customer a new one, or simply keep the funds.
