Gift Card ROI Simulator
Discover how much extra revenue gift cards can generate for your restaurant – including the profit from unredeemed cards. No registration required.
Gift card sales
Average number of gift cards you sell per month
Average amount per gift card (benchmark: €35–€75)
Redemption rate & value
Percentage of cards that are actually redeemed. This varies by sector and type of venue. We start conservatively at 90% – the unredeemed 10% is pure profit for you.
Average amount a visitor spends above the card value (benchmark: €15–€25)
Unredeemed cards are pure profit: you received the money but delivered no service. This figure varies by sector and type of venue — use this example as an indication.
Cost per card
Select your plan to calculate the cost per card
+ Mollie (avg. €0.39/card) mollie.com/nl/pricing
RestoManager is one of the few platforms that lets you pass the RestoManager fee on to the end customer. The Mollie payment cost always remains with the restaurant owner.
Market comparison
For illustration only. Costs per card excl. VAT. Exact rates of other platforms vary.
Your ROI
Net extra revenue / year
€ 15.557
Net extra revenue / month: € 1.296
Activate gift cards for your restaurant
Gift cards are included in every RestoManager plan. Activate them in your dashboard and start generating extra revenue through your reservation widget today.
Try free for 14 daysThis simulator is based on average benchmarks for Belgian and Dutch hospitality businesses. Results are indicative and do not constitute financial advice. Mollie costs are estimates based on Bancontact (avg. €0.39/transaction, variable per payment method and volume). The market comparison is for illustration only — exact rates of other platforms vary. RestoManager fees are inclusive of VAT. The unredeemed percentage varies by sector and type of venue — the figure used is indicative.
Frequently asked questions about restaurant gift cards
An average restaurant with 50 seats selling 20 gift cards per month at €50 average generates €1,000 gross revenue per month. After deducting costs and with an 80% redemption rate, the net extra revenue is typically €800–€950 per month – that's €10,000+ per year in near-pure margin, since the cost per card is minimal.
Unredeemed cards are cards for which you received payment but which are never exchanged. The percentage varies significantly by sector and type of venue. In Belgium, retaining the value of expired cards is legal, provided the validity period and expiry date are clearly stated at the time of purchase. There is no legal minimum validity period, but terms cannot be unreasonably short. In the Netherlands the rules are stricter: the law (Article 6:236t of the Dutch Civil Code, in force since 1 January 2022) requires a minimum validity of 2 years for gift cards. Cards with a shorter period can be voided by the consumer. After a valid expiry date you may retain the remaining value, but the mandatory 2-year period substantially limits the unredeemed benefit. Always clearly state your validity period and terms at the point of sale.
The cost per card depends on your plan: Basic (€2.99), Growing (€0.99) or Pro (€0.49), excluding Mollie payment costs (avg. €0.39 per transaction for Bancontact). As one of the few providers, RestoManager lets you pass the RestoManager fee on to the end customer — the Mollie payment cost (avg. €0.39) always remains with the restaurant owner.
Yes. The RestoManager gift card module is fully integrated into the reservation widget on your website or Facebook page. Visitors can purchase a card directly during the booking process or as a separate purchase. Payment is processed via Mollie (Bancontact, Visa, Mastercard, iDEAL). The card is automatically sent by email.
Four proven tactics: (1) Actively promote your gift cards via your newsletter and social media around holidays (Mother's Day, Christmas, Valentine's Day). (2) Put the gift card button prominently on your homepage – not just in the widget. (3) Train your staff to suggest cards for phone reservations. (4) Create package deals (e.g. dinner for 2 + bottle of wine) to increase the average card value.